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VI. Argument
 
  6.4 Rhetoric  
  Article 208–Logos  
  Canon 2704  
  Logos is the fourth of six (6) Methods influencing the type of Rhetoric and its delivery. It defines the qualities of a relevant narrative, engaging topic and reasonable argument used by a speaker to their intended audience. The word originates from the Ancient Greek λόγος (logos) meaning “speech, oration, discourse, quote, story, study, ratio, word, calculation, reason”.  
     
     
 
 
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