VI.   Argument

Ethos is the second of six (6) Methods influencing the type of Rhetoric and its delivery. It defines the qualities of character, values and ethics of the speaker. The word originates from the Ancient Greek nθος (ēthos) meaning “custom, habit”.

Ethos is the second of three "intrinsic" methods and qualities of a speaker in using Rhetoric as it considered inherent and inseparable with the perceived identity of the speaker.

Ethos is a key method of influence through Rhetoric as audiences prefer to hear from people they trust as possessing good character than people they do not trust. Therefore, the more trustworthy a speaker is perceived, the more influential.