Canonum De Ius Positivum
Canons of Positive Law

one heaven iconVI.   Argument

6.4 Rhetoric

Article 207 - Pathos

Canon 2701 (link)

Pathos is the third of six (6) Methods influencing the type of Rhetoric and its delivery. It defines the qualities of audience empathy and emotional connection between a speaker and their intended audience. The word originates from the Ancient Greek πάθος (pathos) meaning “suffering”.

Canon 2702 (link)

Pathos is the third of three "intrinsic" methods and qualities of a speaker in using Rhetoric as it considered inherent and inseparable with the perceived identity of the speaker.

Canon 2703 (link)

Pathos is a key method of influence through Rhetoric as audiences prefer to hear from people with whom they empathize as having emotional integrity. Therefore, the more authentically and emotionally engaged a speaker is perceived, potentially the more influential.